Key points
- Rabbit Holdings Public Company Limited, listed on the Stock Exchange of Thailand under the ticker RABBIT, has taken another decisive step in strengthening its hospitality footprint with the formal establishment of a new subsidiary dedicated to hotel and accommodation operations.
- The landmark development is a joint venture in which Rabbit Holdings, an affiliate of the BTS Group, owns the historic property and has appointed Langham Hospitality Group, a subsidiary of Great Eagle Holdings, to manage and operate the hotel.
- In the serviced residence segment, Rabbit Holdings has partnered with The Ascott Limited on La Clef Bangkok by The Crest Collection, part of The Residences 38 project in Thonglor.
Hotel News Bangkok: Rabbit Holdings Public Company Limited, listed on the Stock Exchange of Thailand under the ticker RABBIT, has taken another decisive step in strengthening its hospitality footprint with the formal establishment of a new subsidiary dedicated to hotel and accommodation operations. The move, disclosed to the Stock Exchange on January 16, 2026, underscores the group’s long-term commitment to premium hospitality assets and strategic real estate development in Thailand’s most valuable urban locations.
Rabbit Holdings formalizes its hospitality ambitions with a new subsidiary linked to the landmark Langham Customs House Bangkok
Image Credit: Rabbit Holdings
The newly registered entity, Custom House Hospitality Company Limited, has been incorporated in Thailand with the specific mandate to operate hotel and accommodation businesses. It has been set up with a registered capital of THB 10 million, divided into 100,000 ordinary shares, all of which are held by U Global Hospitality Company Limited, itself a wholly owned subsidiary of Rabbit Holdings Public Company Limited. This streamlined ownership structure reflects a clear intention to consolidate hotel operations under a focused corporate vehicle, allowing greater operational clarity and future scalability, as this Hotel News Bangkok report highlights amid growing competition in the upscale hospitality segment.
The creation of Custom House Hospitality Company Limited is closely linked to one of Bangkok’s most anticipated luxury hotel projects, The Langham, Custom House, Bangkok. The landmark development is a joint venture in which Rabbit Holdings, an affiliate of the BTS Group, owns the historic property and has appointed Langham Hospitality Group, a subsidiary of Great Eagle Holdings, to manage and operate the hotel. Scheduled to open in 2026, the project involves the sensitive transformation of the iconic Customs House building in Bangkok’s Bang Rak district into a world-class luxury hotel.
Located along the Chao Phraya River, the former Customs House is one of Bangkok’s most recognizable heritage structures. Langham Hospitality Group is widely regarded for its expertise in restoring and repurposing historic buildings, and its role in the project is expected to balance architectural preservation with contemporary luxury standards. Once completed, the hotel is positioned to become a flagship property that blends cultural heritage with modern hospitality, appealing to high-end international and domestic travelers alike.
Beyond this flagship development, Rabbit Holdings Thailand, formerly known as U City, continues to expand and refine a diverse hospitality portfolio. Existing assets include U Sathorn Bangkok, a boutique property set within a serene courtyard environment, and U Chiang Mai, a luxury boutique hotel in Northern Thailand’s cultural heart. The group also owns Eastin Grand Hotel Phayathai, a modern hotel integrated into a mixed-use complex with direct BTS Skytrain access and design elements inspired by Thai royal residences.
In the serviced residence segment, Rabbit Holdings has partnered with The Ascott Limited on La Clef Bangkok by The Crest Collection, part of The Residences 38 project in Thonglor. This collaboration reflects the company’s strategy of aligning with internationally recognized operators to maximize asset value and operational performance.
Through these developments, Rabbit Holdings is clearly sharpening its focus on luxury hospitality, strategic partnerships, and high-yield real estate investments. Leveraging the broader BTS Group network, the company is positioning itself to benefit from Bangkok’s long-term tourism recovery and the growing demand for premium accommodation. The establishment of Custom House Hospitality Company Limited signals not just an administrative adjustment, but a deliberate move to anchor future growth in well-defined, professionally managed hospitality ventures that enhance both shareholder value and Thailand’s global tourism appeal.
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