UK Travel Boom Powers Onyx Hospitality Growth Across Asia in 2025

Bangkok Hotel News: UK Bookings Soar as ONYX Hospitality Kicks Off 2025 with Record Demand

ONYX Hospitality Group, one of Southeast Asia’s most prominent hospitality management firms, is riding high into 2025 with a surge in British visitors driving substantial growth. The group has reported a 31.5% increase in room nights and a remarkable 36.1% boost in room revenue from the UK market for January and February, compared to the same period in 2024. This leap in numbers highlights how the group’s strategic positioning and diverse portfolio continue to captivate UK travellers.

Catering to a broad spectrum of travel preferences, ONYX Hospitality Group’s portfolio includes the popular Amari hotels, known for their signature Asian warmth and local charm; OZO properties that emphasize smart design and restful experiences for modern travellers; and Shama serviced apartments, which blend stylish living with comfort and flexibility for extended stays. Oriental Residence Bangkok, a jewel in the ONYX crown, has recently earned a prestigious MICHELIN Key for 2024 and continues to attract luxury travellers as a member of Small Luxury Hotels of the World. This Bangkok Hotel News report highlights how the group is capitalising on brand recognition and evolving travel trends to build an increasingly loyal global following.

Amari and OZO Lead the Charge as British Families Embrace Thailand

The group’s UK Sales Director, Andrea Hogg, points out that both OZO Chaweng Samui and Amari Koh Samui have seen spikes in demand, driven in part by renewed interest in the Thai islands following global attention from hit series like The White Lotus. UK families, in particular, are increasingly drawn to Thailand’s mix of affordability, family-friendly facilities, and welcoming atmosphere. Many ONYX properties are now catering more actively to this demographic, offering larger family suites, kid-friendly dining options, and fun, engaging activities for all age groups.

Hogg also notes that ongoing collaboration with travel trade partners remains a top priority for ONYX. Travel agents and tour operators can access exclusive content, promotional tools, and training materials via the dedicated Myhablo platform, ensuring they remain informed and equipped to sell ONYX properties effectively. To further strengthen relationships in the UK, the group is set to participate in a major Myhablo training event in Glasgow this May, aiming to engage with regional partners directly and offer updates on their expanding offerings.

Air Connectivity Boosts UK to Thailand Travel Potential

Adding to the momentum is Norse Atlantic Airways’ announcement of a new direct route between London Gatwick and Bangkok Suvarnabhumi Airport, set to launch on 26th October 2025. Operating up to four times a week, this route offers return fares from as low as £295, creating an affordable and convenient gateway for British travellers eager to experience Thailand. This direct link not only makes travel easier but also signals the growing demand for long-haul leisure travel in a post-pandemic world.

With this new route, Thailand is set to become even more accessible for UK-based tourists, especially those looking to escape to Southeast Asia for winter sun or cultural adventures. The connection also bodes well for ONYX’s Bangkok properties, including the high-end Oriental Residence Bangkok and Amari Watergate, both of which serve as ideal launch pads for exploring the city and beyond.

Strategic Expansion Beyond Thailand Powers ONYX’s Regional Influence

While Thailand remains its core market, ONYX Hospitality Group is aggressively expanding across the region with the aim of becoming the leading medium-sized hospitality management company in Southeast Asia. The recent launch of Shama Suasana Johor Bahru in Malaysia means that the country now hosts all three of ONYX’s signature brands — Amari, OZO, and Shama — making Malaysia the first nation outside Thailand to receive this full brand presence.

The expansion doesn’t stop there. December 2024 saw the opening of Amari Colombo in Sri Lanka, followed closely by Amari Vientiane in Laos in March 2025. Both properties reflect ONYX’s hallmark of blending local culture with world-class hospitality. Amari Colombo, situated in the bustling Sri Lankan capital, offers 167 stylish rooms, a rooftop pool, and multiple dining options that appeal to both business and leisure guests. Meanwhile, Amari Vientiane stands along the Mekong River, featuring 248 rooms, a rooftop restaurant, and the capital’s highest executive lounge.

A Glimpse into What’s Next for ONYX in 2025

Next on the horizon is Amari The Tide Bangsaen, slated to open in May 2025. Located in Chonburi Province, just over an hour’s drive from Bangkok, this modern beachfront retreat will boast 154 rooms and suites. Designed to appeal to both weekenders from the capital and international visitors, this property is set to deliver contemporary elegance in a relaxed seaside setting, with close proximity to popular eateries, cultural attractions, and tranquil beaches.

In parallel with new openings, ONYX is also enhancing its existing properties to maintain a competitive edge. At Amari Koh Samui, a newly constructed pool in the Garden Wing has added to its family-friendly appeal. This comes with new poolside room categories, including the Tropical Pool Side Connecting Rooms launching in May 2025. These rooms are tailor-made for groups and families seeking the perfect balance between connection and privacy — a trend that’s growing in popularity as multi-generational travel continues to rise.

Driving Excellence and Innovation Across the Guest Experience

The consistent evolution of its product offering speaks volumes about ONYX’s dedication to innovation and guest satisfaction. The group’s ability to adapt — whether it’s through smarter room designs, new family-focused features, or better technology integration for travel professionals — ensures that it remains agile and relevant in an ever-changing market.

Part of the company’s long-term vision is not just to grow in size, but also to refine the guest experience across its portfolio. ONYX is heavily invested in training its teams, improving sustainability practices, and tapping into market intelligence to better anticipate what modern travellers want. Whether it’s personalised stays, wellness integrations, or culinary excellence, the company is working behind the scenes to deliver memorable experiences that go beyond a simple hotel room.

Looking Ahead as a Leader in Regional Hospitality

As 2025 progresses, ONYX Hospitality Group appears set to continue riding a wave of strategic growth, boosted by smart marketing, strong brand loyalty, and a customer-first philosophy. Its expanding global reach, led by booming UK interest and strengthened by better air connectivity, positions the group for even more success.

The opening of new properties in diverse locations — from the bustling cityscapes of Colombo and Vientiane to the relaxing shores of Bangsaen — reflects ONYX’s ambition to be a regional powerhouse offering something for every traveller. As travel continues to rebound and evolve, ONYX’s ability to blend authenticity, modern comfort, and operational excellence puts it ahead of the curve.

With the hospitality landscape becoming more competitive by the day, ONYX Hospitality Group’s forward-thinking approach and deep understanding of both its markets and its guests ensure it remains a trusted name in the region. Its dedication to delivering unique, heartfelt experiences — whether through a rooftop drink in Laos, a family getaway in Koh Samui, or a weekend escape to Bangsaen — is what makes ONYX more than just a hotel group. It’s a brand that tells a story with every stay.

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