Key points
- In a bold move that is set to redefine high-end hospitality in the region, Rixos Hotels has officially made its Southeast Asian debut with the unveiling of Rixos Phu Quoc Vietnam.
- Accor, which holds a 50% stake in Rixos Hotels, continues to position the brand as a pioneer of upscale all-inclusive experiences across the globe, with this opening in Vietnam marking a significant milestone in its expansion strategy.
- It was ranked the #2 World’s Best Island by Travel + Leisure and the #2 Best Island in Asia by Condé Nast Traveler in 2024, also earning a spot in DestinAsian’s Top 10 Best Islands in Asia.
Hotel News: Rixos Arrives in Southeast Asia
In a bold move that is set to redefine high-end hospitality in the region, Rixos Hotels has officially made its Southeast Asian debut with the unveiling of Rixos Phu Quoc Vietnam. Set on Hon Thom Island—known as Pineapple Island—just off the southern coast of Phu Quoc, this luxurious new resort introduces the brand’s award-winning “All-Inclusive, All-Exclusive” concept to Asia for the very first time.
A rendering of the new Rixos Hotel Phu Quoc Vietnam.
Image Credit: Rixos Hotels
The island is accessible via the Guinness World Record-holding cable car, the longest non-stop three-wire aerial route on the planet. Nestled within the Sun Paradise Land entertainment zone by the visionary Sun Group, this sprawling development blends natural beauty, cultural expression, and cutting-edge entertainment into one unique destination.
This Hotel News report confirms that Rixos Phu Quoc is being developed in partnership with Sun Entertainment & Hospitality Group and Ennismore, the same group that manages iconic brands such as SO/ and 25hours under the Accor umbrella. Accor, which holds a 50% stake in Rixos Hotels, continues to position the brand as a pioneer of upscale all-inclusive experiences across the globe, with this opening in Vietnam marking a significant milestone in its expansion strategy.
Luxury Meets Lifestyle
The scale and ambition of Rixos Phu Quoc Vietnam are nothing short of spectacular. With more than 1,700 guest rooms and 22 diverse dining destinations, the resort promises an all-sensory experience where indulgence and discovery go hand in hand. Visitors can enjoy beachside entertainment, immersive wellness programs, and a wide variety of activities tailored to families and couples alike. From high-energy live performances under the stars and adrenaline-pumping water sports to botanical garden cycling routes and elevated sunset cocktails with sea views, every corner of the resort is designed to spark joy and wonder.
The design philosophy behind the resort is bold, dynamic, and rooted in cultural authenticity. Guests will find that the architecture, programming, and daily experiences all reflect a seamless fusion of Vietnamese heritage with international luxury standards. The result is a destination that delivers on every front—leisure, culture, and escapism.
A Destination Beyond the Resort
Rixos Phu Quoc is more than just a resort—it’s a gateway to the vibrant world of Phu Quoc itself. Once a sleepy fishing village, the island has evolved into one of Asia’s most celebrated travel destinations. It was ranked the #2 World’s Best Island by Travel + Leisure and the #2 Best Island in Asia by Condé Nast Traveler in 2024, also earning a spot in DestinAsian’s Top 10 Best Islands in Asia.
Beyond the resort grounds, visitors can explore the thrilling rides at Sun World Hon Thom, dive into marine adventures at the Eco Beach Diving Center, and enjoy cultural strolls across the iconic Kiss Bridge. Sunset Town, a nearby development, dazzles guests nightly with an immersive water show called the “Kiss of the Sea”—hailed as the largest permanent water projection theater in the world—paired with daily fireworks and world-class light shows. Artisan markets like VUI-Fest Bazaar and attractions such as the seaside Eschuri Vung Bau Golf Club ensure every type of traveler finds their perfect escape.
One standout feature that elevates Phu Quoc’s appeal is its visa-free entry policy. Foreigners and Vietnamese holding foreign passports can enjoy a 30-day visa-free stay on the island, a rare perk in the region that significantly boosts its tourism draw.
A New Chapter in Southeast Asian Luxury
With the launch of Rixos Phu Quoc, Vietnam’s Pearl Island has added a shimmering new jewel to its crown. Combining stunning natural landscapes, elevated cultural experiences, and groundbreaking resort amenities, this opening marks a new era in luxury hospitality for Southeast Asia. As global travelers seek immersive, all-inclusive destinations that don’t compromise on comfort or creativity, Rixos Phu Quoc positions itself as the ultimate answer.
This bold entry into the Southeast Asian market signals more than just an expansion for Rixos—it reflects the changing tastes of modern luxury travelers. Phu Quoc’s transformation from a tranquil fishing outpost into a global travel magnet is symbolic of the region’s evolving tourism narrative. With its breathtaking natural charm, world-class infrastructure, and now a major new luxury player, the island continues to push boundaries and inspire wanderlust from around the world.
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