Radisson Launches the Radisson RED Brand in Phuket with Thailand’s First Ever Lifestyle Driven Hotel
Nikhil Prasad 
Hotel-News: A Bold New Era for Hospitality in Phuket
Thailand’s vibrant hotel scene just got a bold jolt of color, sound, and energy with the opening of Radisson RED Phuket Patong Beach—the very first Radisson RED hotel in the country and the brand’s debut resort in Asia. Situated just 200 meters from the world-famous Patong Beach, this 388-room property is not just a place to stay but a social playground redefining what a hotel can be.
Image Credit: Radissons Hotels
Blending edgy design with a strong community vibe, Radisson RED Phuket is aimed squarely at a new generation of travelers—those who crave connection, creativity, and memorable experiences over traditional luxury. This Hotel News report highlights how this audacious lifestyle hotel brings together art, music, food, wellness, and technology to create a cultural hotspot in one of Asia’s most dynamic travel destinations.
Where Art Meets Energy
At Radisson RED Phuket Patong Beach, design isn’t just décor—it’s an immersive experience. From the moment guests arrive, they’re enveloped by a riot of color, striking murals, pop art-inspired touches, and unexpected visual elements that ignite the senses. The bold RED rooms are unapologetically stylish, while the lobby functions as a social stage with ever-changing exhibits and live entertainment.
Radisson RED is built on a vision of social connectivity and creative expression. Co-working hot desks, private pods, and inviting communal areas give guests space to work, collaborate, or just vibe. Rooftop parties pulse with music and energy, offering stunning views of Patong Beach’s legendary sunset. And with the hotel’s exclusive Radio RED 91.5 & 102.5 FM station broadcasting global beats and local happenings, guests are always tuned into what’s hot.
Christian F. Kohnert, General Manager and “Curator” of the hotel, noted, “We’re not just creating a hotel—we’re creating a platform for stories, connections, and moments that stay with you long after you leave. Radisson RED Phuket Patong Beach is a destination that will inspire every guest who walks through our doors.”
Image Credit: Radissons Hotels
Dining and Nightlife That Go Beyond Expectations
The hotel’s F&B offering is as dynamic as its design, with eight eclectic venues including the iconic Hard Rock Café Phuket, a rooftop beach club for sky-high cocktails, and lobby-level lounge beats spun live by resident DJs. Foodies and night owls alike will find the property a feast for the senses.
For wellness enthusiasts, there’s no shortage of options. Guests can train at the state-of-the-art Atlas Gym, unwind with hydrotherapy sessions, and soon experience the hotel’s cutting-edge red-light therapy spa. Families, too, are front and center, with a vibrant Kids’ Club, curated local tours, and tailored concierge services ensuring every age group is engaged and entertained.
A Launchpad for Island Discovery
Located in the buzzing heart of Patong, the hotel puts guests within easy reach of everything Phuket has to offer. Whether it’s a night out along Bangla Road, a day of thrills at Andamanda Phuket water park, or spiritual exploration at Wat Chalong temple, Radisson RED Phuket serves as the perfect launchpad for unforgettable island adventures.
Image Credit: Radissons Hotels
Stacey Walton, Vice President of Destination Hospitality Management, underscored the hotel’s cultural potential: “We see this property as a new creative nerve center for Patong. It’s a place where music, fashion, food, and art intersect—an epicenter for both travelers and locals.”
Gary Murray, CEO and Owner of Destination Hospitality Management, added, “Our mission is to bring together the iconic vibrancy of Phuket with the international dynamism of the Radisson RED brand. This is more than hospitality—it’s a movement.”
Radisson RED A Brand Built for the Bold
Launched as a lifestyle-driven offshoot of the Radisson Hotel Group, Radisson RED challenges the conventions of traditional hospitality with a free-spirited approach focused on self-expression, inclusivity, and community.
Targeted at millennial and Gen Z travelers—though appealing to anyone who values creativity over conformity—Radisson RED properties blend art, tech, and social culture into every guest interaction. There are no stiff lobby check-ins here. Instead, expect friendly, informal service, design-forward public spaces, in-room tech, and a strong emphasis on music, events, and local engagement.
What sets RED apart is its ability to adapt to local culture while maintaining its signature edge. Each hotel, while recognizably RED, is also infused with the DNA of its location—whether in Brussels, Cape Town, Portland, or now, Phuket.
Tim Cordon, COO for the Middle East, Africa & Southeast Asia Pacific, summed it up best: “The opening of Radisson RED Phuket Patong Beach is a major milestone for us and for the RED brand. This hotel captures everything RED stands for—boldness, energy, creativity—while embracing the unique soul of Phuket. We’re proud to offer a hotel that’s as unforgettable as the destination itself.”
Setting a New Standard for Lifestyle Hotels in Thailand
With Radisson RED Phuket Patong Beach, Thailand’s tourism industry takes a step into the future. The hotel’s daring design, immersive guest experiences, and emphasis on community and creativity mark a shift in what travelers are seeking—and what hotels must deliver. As travel continues to evolve beyond sightseeing into full-on storytelling, properties like this are leading the way.
Radisson RED isn’t just launching a hotel—it’s launching a movement in Thailand’s most iconic beach town. For those looking to connect, express, and truly experience the culture of a place, there may be no better destination.
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