Key points
- Following a strong presence in Germany—with locations in Bremen, Bonn, Erfurt, Osnabruck and more—Prize by Radisson is also eyeing future openings in Berlin and Herbolzheim by 2028.
- In the UK, a major transformation is underway in Glasgow, where a former Campanile will reopen as a Prize hotel by 2026, just in time for the Commonwealth Games.
- For the latest on new hotel debuts and new hotel brands, keep on logging to Bangkok Hotel News.
Hotel News: Dual Openings Signal New Era for Midscale Lifestyle Hotels
Radisson Hotel Group has officially launched its stylish new brand, Prize by Radisson, into the Nordic market with two simultaneous hotel openings in Bergen, Norway. The debut properties include the 217-room Prize by Radisson Solheimsviken Bergen and the more intimate 55-room Prize by Radisson Xhibition Bergen City, located within the bustling Xhibition shopping centre. This marks the start of a broader global rollout, with Bangkok and other major Asian cities targeted for openings as early as 2027.
A bold new lifestyle hotel brand is coming to Bangkok in 2027 following its Nordic debut.
Image Credit: Prize Hotels
The Prize by Radisson Solheimsviken offers a modern guest experience, complete with sleek design elements, informal service, rooftop terraces and culinary delights from its signature Bergtatt restaurant. With panoramic views and close proximity to key attractions and transport hubs, the hotel promises a vibrant yet laid-back stay. As noted in thisHotel News report, Radisson’s strategic expansion into Bergen raises its total presence in the city to five properties.
A Brand Built for Modern Travelers
Prize by Radisson embodies a fresh, lifestyle-forward identity that merges bold design, affordability and convenience. Originally launched as Prizeotel in Bremen in 2009, the brand was later acquired and rebranded by Radisson to better align with its global portfolio. The concept is tailored for both new builds and adaptive reuse projects, offering owners a cost-efficient model with strong GOP margins exceeding 50 percent.
The hotels embrace an informal yet energetic ambiance, where geometric patterns and colorful interiors create a welcoming space for leisure and business travelers alike. With relaxed social areas and personalized service, Prize is designed to cater to a new generation of guests seeking comfort with character.
Expansion Plans in Europe and Asia
Following a strong presence in Germany—with locations in Bremen, Bonn, Erfurt, Osnabruck and more—Prize by Radisson is also eyeing future openings in Berlin and Herbolzheim by 2028. In the UK, a major transformation is underway in Glasgow, where a former Campanile will reopen as a Prize hotel by 2026, just in time for the Commonwealth Games.
Looking ahead, Radisson has confirmed plans to bring the Prize brand to major Asian markets, including a flagship opening in Bangkok by 2027. This move underscores the group’s confidence in Asia’s growing appetite for affordable yet design-led hospitality experiences.
For more details on the Prize Hotels, visit:
https://www.radissonhotels.com/en-us/hotels/prize-by-radisson-solheimsviken-bergen
For the latest on new hotel debuts and new hotel brands, keep on logging to Bangkok Hotel News.
