Key points
- Enhanced public spaces, wellness facilities, and a refreshed outdoor leisure zone will further align the property with the expectations of a new generation of travellers.
- New restaurant concepts, chic cafés, and lifestyle lounges will add to the property’s allure, ensuring guests enjoy both the relaxation of a beachfront resort and access to the lively entertainment and shopping scene nearby.
- This refurbishment initiative underscores our commitment to strengthening the Amari brand, ensuring competitiveness in the market, and responding to the diverse needs of modern travellers,” he said.
Hotel News: Major transformation programme across flagship properties
Onyx Hospitality Group has unveiled a sweeping brand enhancement programme that will breathe new life into three of its most celebrated Amari hotels—Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket. The initiative is set to reshape guest experiences while ensuring the brand remains competitive in a changing global travel landscape. According to this Hotel News report, the upgrades are designed not only to refresh the physical spaces but also to respond to evolving traveller preferences with more space, better amenities, and new dining concepts.
The Amari Don Muang is one of the three properties targeted for refurbishment by Onyx
Image: Onyx Hospitality Group
Strengthening Amari Don Muang Airport Bangkok
Amari Don Muang Airport Bangkok is strategically connected to Don Mueang International Airport, making it one of the most convenient hotels for transit passengers, corporate travellers, and airline crews. The upcoming renovations, scheduled between mid-2025 and mid-2026, will touch every corner of the property. Key upgrades include a redesigned lobby to handle high traffic efficiently, a fitness centre revamp, and significant guestroom enhancements that introduce modern layouts, improved technology integration, and premium bedding. One of the highlights will be the launch of Prego Don Muang, the group’s signature Italian restaurant brand that promises to elevate the dining experience.
Revitalising Amari Buriram
Amari Buriram will undergo a complete property transformation in the same mid-2025 to mid-2026 timeframe. The hotel, located near Chang Arena and Chang International Circuit, sits at the heart of a region gaining global attention for sports tourism. The refurbishment will feature stylishly redesigned guestrooms that cater to families, sports enthusiasts, and international leisure visitors. The addition of Prego Buriram will diversify the dining landscape in the area, bringing authentic Italian cuisine to Southern Isan. Enhanced public spaces, wellness facilities, and a refreshed outdoor leisure zone will further align the property with the expectations of a new generation of travellers.
Elevating the Amari Phuket experience
Scheduled for a 2027 redesign, Amari Phuket aims to elevate its reputation as one of the most sought-after resorts on Patong Beach. The new design will focus on creating larger guestrooms with contemporary interiors, offering sweeping ocean views and premium in-room amenities. Beyond the rooms, upgrades will extend to spa facilities, swimming pools, and enhanced beachfront access. New restaurant concepts, chic cafés, and lifestyle lounges will add to the property’s allure, ensuring guests enjoy both the relaxation of a beachfront resort and access to the lively entertainment and shopping scene nearby.
The Amari Buriram is another property that will be refurbished
Image: Onyx Hospitality Group
A carefully structured timeline
Onyx has taken a phased approach to these renovations to ensure minimal disruption to operations and optimal allocation of resources. Amari Don Muang and Amari Buriram are slated for completion within a synchronized period between 2025 and 2026, while Amari Phuket’s transformation will begin in 2027. This staggered schedule allows the group to maximize impact without compromising service standards at its operating properties.
CEO’s vision for Amari’s future
Yuthachai Charanachitta, CEO of Onyx Hospitality Group, emphasized that these projects are part of a long-term vision to strengthen the Amari brand and reinforce its competitive edge. “We believe that maintaining standards and continuously developing our hotel brands are key drivers of growth. This refurbishment initiative underscores our commitment to strengthening the Amari brand, ensuring competitiveness in the market, and responding to the diverse needs of modern travellers,” he said.
Building on a track record of upgrades
This new programme follows successful refurbishments at Amari Koh Samui, Amari Bangkok, Amari Pattaya, and the completely transformed Amari Bangsaen. Together, these investments highlight a systematic approach to property upgrades, typically conducted every 10–15 years to keep pace with global hospitality standards. By maintaining a steady cycle of enhancements, Onyx ensures that Amari remains a trusted choice for international and domestic visitors alike.
Reinforcing Thailand’s tourism ecosystem
The investment into these three properties demonstrates confidence in Thailand’s continued position as a top global destination. Each hotel strengthens its respective market niche—Bangkok as a hub for transit and business, Buriram as a rising star in sports tourism, and Phuket as an international leisure magnet. With updated facilities, new dining options, and enhanced wellness amenities, these hotels will not only attract more visitors but also raise the overall competitiveness of Thailand’s tourism sector.
The transformation reflects a wider industry trend in Southeast Asia, where mid-sized hospitality groups are redefining themselves with a focus on luxury experiences and modern conveniences. Onyx’s upgrades highlight how innovation, careful planning, and respect for local culture can be combined to meet the expectations of increasingly diverse and discerning travellers.
The Amari renovations show clear intent by Onyx Hospitality Group to future-proof its brand, ensuring that every property delivers a blend of comfort, style, and authenticity. As Thailand continues to expand its tourism infrastructure, these hotels will play a crucial role in shaping the country’s reputation as a world-class destination. For the latest on Onyx Hospitality, keep on logging to Bangkok Hotel News.
