Minor Hotels to Shake Up Egypt’s Luxury Hotel Scene with New Anantara Soma Bay Resort
Nikhil Prasad 
Hotel News: Minor Hotels Announces Major Expansion into Egypt
In a bold move that signals continued growth and ambition, Minor Hotels has signed a Memorandum of Understanding with Soma Bay Hotel Company SAE to introduce its prestigious Anantara brand to Egypt. This exciting partnership will see the development of a new luxury resort and branded residence complex in Soma Bay, a coveted coastal destination on the Red Sea. Details of the first project under this collaboration are expected to be unveiled later this year.
Image Credit: Minor Hotels
Set against the breathtaking backdrop of Soma Bay’s azure waters and golden sands, the new Anantara resort promises to blend world-class luxury with authentic local experiences. Situated just 45 kilometers south of Hurghada International Airport, Soma Bay spans 2,500 acres and is known for its exceptional offerings in diving, windsurfing, sailing, and wellness. This Hotel News report highlights how the destination boasts one of the region’s largest naturally occurring spas, complete with thalassotherapy facilities that harness the healing properties of mineral-rich seawater from the Red Sea.
Anantara Brings Signature Luxury to Soma Bay
Anantara’s upcoming venture in Soma Bay is set to redefine the luxury hospitality experience along Egypt’s Red Sea coast. Since 2001, Anantara has built a global reputation for connecting guests with the unique cultures, people, and landscapes of each location it touches. With more than 50 properties across Asia, Europe, Africa, the Middle East, and the Indian Ocean, the brand delivers an unparalleled blend of Thai-rooted hospitality and immersive, memorable stays.
The addition of the Anantara brand to Soma Bay’s flourishing tourism landscape is expected to elevate the destination’s appeal even further. The new resort will cater to discerning travelers seeking authentic experiences in a setting that effortlessly combines natural beauty with sophisticated elegance.
Strategic Partnership to Redefine Red Sea Hospitality
Minor Hotels’ CEO, Dillip Rajakarier, expressed enthusiasm about the expansion, stating, “We are thrilled to expand the global reach of Minor Hotels with our entry into the Egyptian market. Soma Bay Hotel Company is an exceptional partner for this venture in Soma Bay, bringing both deep regional expertise and a global outlook. We look forward to collaborating as trusted partners in the development of this exciting new project.”
Echoing this optimism, Deema Abu Ghazaleh, Chairman of Soma Bay Hotel Company, emphasized the importance of the collaboration, describing it as a landmark moment for both Soma Bay and luxury hospitality in Egypt. She added that the introduction of Anantara aligns perfectly with Soma Bay’s vision of merging nature, innovation, and elegance to offer travellers extraordinary experiences.
Image Credit: Minor Hotels
Ibrahim El Missiri, CEO of Soma Bay Group, also praised the partnership, noting that it not only brings a prestigious brand to the Red Sea but also reflects a shared commitment to excellence, sustainability, and innovation in hospitality. He believes that the collaboration will raise the profile of Soma Bay and set new standards for tourism and development across Egypt and beyond.
Minor Hotels’ expansion into Egypt represents more than just the opening of a new luxury property—it signals a deepening investment in the future of regional tourism, where authentic experiences and top-tier service are the driving forces. With Soma Bay’s natural beauty and Anantara’s renowned hospitality, the new resort is set to become a standout destination for global travellers seeking relaxation, adventure, and unforgettable memories.
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