Key points
- CBRE Hotels, acting on behalf of hotel management and acquisition firm Fifty Group, is spearheading the sale campaign, set to launch later this month via an Expression of Interest process.
- This Hotel News report highlights that the Mercure stands as the only Accor-branded property in the area, with no notable current or upcoming competition, making it an unmatched asset in Central Queensland.
- The option to acquire this hotel as a standalone purchase or together with the adjoining development site opens flexibility for a range of investor profiles.
Hotel News: Prime Regional Opportunity in the Heart of Rockhampton
The Mercure Rockhampton Hotel in Queensland, along with a valuable adjoining development parcel, is officially hitting the market amid rising demand for regional investment opportunities. CBRE Hotels, acting on behalf of hotel management and acquisition firm Fifty Group, is spearheading the sale campaign, set to launch later this month via an Expression of Interest process.
The Mercure Rockhampton in Queensland is up for Sale
Image Credit: Accor
Sitting on a prominent 4,657sqm freehold parcel along the CBD riverfront, the Mercure Rockhampton boasts 74 well-appointed guest rooms, extensive conferencing facilities, and the Riverside Restaurant. Guests also enjoy a suite of lifestyle amenities including a swimming pool, gymnasium, generous on-site parking, and a separate two-bedroom manager’s residence. This Hotel News report highlights that the Mercure stands as the only Accor-branded property in the area, with no notable current or upcoming competition, making it an unmatched asset in Central Queensland.
Hotel Recently Upgraded and Financially Strong
Backed by a capital investment of approximately AUD 4 million, the Mercure Rockhampton recently underwent substantial renovations across guest rooms, bathrooms, public spaces, and its exterior. These refurbishments have propelled the hotel to achieve exceptional operational results. In 2024 alone, the hotel recorded an average occupancy rate of 84% with an average daily rate of AUD 183, delivering an EBITDA surpassing AUD 2 million.
The asset is being offered with vacant possession, presenting an attractive entry point for buyers seeking to continue under the Accor umbrella or rebrand the property altogether. The option to acquire this hotel as a standalone purchase or together with the adjoining development site opens flexibility for a range of investor profiles.
Adjoining Land Parcel Adds Value and Development Potential
Adjacent to the hotel lies a 1,447sqm plot of land poised for development. With council approvals, the site could be transformed into a commercial, residential, or retail space, or integrated into the hotel to expand its footprint. The inclusion of this block enhances the strategic appeal of the listing, giving future owners the ability to scale operations or unlock new revenue streams through diverse real estate plays.
Hayley Manvell, Director at CBRE Hotels, emphasized the long-term potential of the offering. “This is an incredibly well-positioned asset in one of Queensland’s most important regional centers. Investors are being offered the chance to acquire a top-performing hotel with vacant possession, future development upside, and minimal competition—all within a market currently buoyed by major economic drivers,” she said.
Timing and Location Aligned with Economic Growth
With Rockhampton recently confirmed as one of the upcoming Olympic venues for the Brisbane 2032 Games, the city is drawing increased national attention. The local economy is also receiving a boost from sustained mining and infrastructure investment, creating a solid foundation for corporate travel and tourism. These factors are already reflected in the hotel’s strong financial metrics and local reputation.
Wayne Bunz, National Director at CBRE Hotels, further underscored the hotel’s advantage. “The Mercure Rockhampton is a well-established performer. Its full-service operations generate consistent income across rooms, events, and food and beverage. The Riverside Restaurant has strong local patronage, and the hotel’s waterfront location makes it a standout offering in this regional hub,” he stated.
Tom Wang of Fifty Group shared the group’s strategic reasoning behind the sale. “After repositioning the asset through significant refurbishment and operational upgrades, we’re looking to divest and reinvest in our next growth phase. With the hotel’s exceptional location, strong branding, and modernized facilities, the next owner is well placed to build on our momentum,” he said.
Details of the Sale Campaign
CBRE Hotels is managing the Expression of Interest campaign for both the Mercure Rockhampton and the adjoining land parcel. The sale offers flexibility for investors to bid on either the hotel alone or both assets in one line. The campaign officially opens later this month, with a closing date expected in late June 2025, unless the property is sold prior.
With minimal comparable inventory in the region, modern infrastructure, and immediate revenue-generating capacity, the Mercure Rockhampton is expected to attract strong local and international interest. Its riverfront CBD location and ties to a globally recognized hotel brand further enhance its appeal.
The adjoining development land significantly strengthens the package, offering forward-looking buyers the opportunity to think bigger—whether that means extending accommodation options, launching mixed-use facilities, or introducing new community-focused retail experiences. The combination of passive income potential and long-term capital growth makes this a rare chance for savvy investors to secure a commanding position in a rapidly evolving regional market.
This is not just a hotel acquisition—it is a strategic foothold in a destination set to become increasingly relevant on Australia’s national tourism and economic map.
The freehold going concern sale of the Mercure Rockhampton and the adjacent land parcel will no doubt become a benchmark transaction in Queensland’s 2025 hospitality investment landscape. Serious investors are urged to register early interest through CBRE Hotels’ Hayley Manvell and Wayne Bunz.
https://www.cbre.com.au/people/hayley-manvell
https://www.cbre.com.au/people/wayne-bunz
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