Key points
- Designed in partnership with global architecture firm Gensler and Highgate’s design arm Lucid, the hotel is purposefully built to fuse the electric energy of Times Square with the calming elegance that Hyatt Regency is known for.
- A soaring porte cochere leads to a dramatic two-story lobby anchored by a sleek glass atrium and a signature restaurant overlooking the lights of 48th Street.
- The centerpiece restaurant, designed to transition from a relaxed cafe by day to an upscale lounge by night, is rooted in thoughtful hospitality and a curated dining experience.
Hotel News: A New Star Rises in the Heart of Manhattan
New York’s skyline just got a striking new addition as the highly anticipated Hyatt Regency Times Square officially opened its doors, introducing 795 stylish guestrooms, panoramic Broadway views, and a hospitality concept designed for today’s discerning traveler. Located at 1605 Broadway, the property marks the first Hyatt Regency in Manhattan, joining nearly 30 Hyatt hotels in New York City. The project is owned by Argent Ventures and operated by global hospitality powerhouse Highgate.
Comfortable rooms with a view of New York
Image Credit: Hyatt
In this Hotel News report, the multi-million-dollar transformation of the property is not just a rebranding—it’s a bold statement. Designed in partnership with global architecture firm Gensler and Highgate’s design arm Lucid, the hotel is purposefully built to fuse the electric energy of Times Square with the calming elegance that Hyatt Regency is known for. The result is a unique hybrid: a business-class hotel wrapped in the immersive theater of New York’s most iconic district.
A Showstopping Welcome
From the moment guests arrive, Hyatt Regency Times Square delivers an entrance worthy of Broadway. A soaring porte cochere leads to a dramatic two-story lobby anchored by a sleek glass atrium and a signature restaurant overlooking the lights of 48th Street. Inside, the interior blends warm wood textures, bronze detailing, and stone-clad columns with art inspired by the theater district—most notably, a ceiling installation of translucent colored disks reminiscent of vintage marquee lights.
The design was built for fluidity. Whether visitors are meeting clients, lounging with cocktails, or catching up on work, the lobby offers flexible spaces that feel both modern and welcoming.
Stylish Rooms with Sweeping Views
The hotel’s 795 rooms and suites are a lesson in understated luxury. Oversized windows flood the spaces with natural light and showcase stunning views of Times Square, the Hudson River, and the Manhattan skyline. Interiors include tufted headboards, marble-topped nightstands, built-in storage, and plush seating areas that serve both work and relaxation. For those seeking something extra special, the 969-square-foot penthouse suite—with the option to connect to two additional rooms—offers panoramic vistas stretching from Broadway to the river.
The new Hyatt Regency Times Square
Image Credit: Hyatt
In a clever nod to its surroundings, the hotel has collaborated with the legendary musical MAMMA MIA! to offer a themed guestroom inspired by the Greek isles. The room provides an immersive experience that connects guests more deeply to the neighborhood’s artistic pulse.
Dining with a Local Twist
True to its Times Square location, food and drink play a starring role at Hyatt Regency Times Square. The centerpiece restaurant, designed to transition from a relaxed cafe by day to an upscale lounge by night, is rooted in thoughtful hospitality and a curated dining experience. Guests can indulge in an NYC-style breakfast from Cue 48, a grab-and-go market featuring classics like bacon, egg, and cheese sandwiches alongside a premium coffee program that includes lattes, cold brews, and espressos.
A lively lounge is also slated to debut shortly, promising handcrafted cocktails and shareable plates to complement the city’s nightlife.
Wellness in the City That Never Sleeps
Even in Manhattan’s hustle, Hyatt Regency Times Square encourages guests to focus on wellness. Its state-of-the-art fitness center is among the largest in the borough and features a full suite of cardio and strength training equipment. For health-conscious travelers, nutritious menu options will be available throughout the hotel’s food and beverage venues, aligning with today’s holistic approach to hospitality.
Where Business Meets Broadway
Hyatt Regency Times Square isn’t just a leisure destination—it’s also poised to become a major business hub. The hotel sits atop 290,000 square feet of premier commercial real estate being marketed by CBRE. With vast column-free floor plans, outdoor terraces, and unmatched visibility, the office space offers flexibility and prime access to one of the busiest intersections in the world. Multiple private entrances and proximity to major transit routes add to its appeal for global firms looking to establish a New York presence.
A Strategic Addition to the Hyatt Family
Hyatt Regency Times Square joins a growing portfolio of Hyatt properties worldwide, currently spanning more than 240 locations across 40 countries. The brand, with a legacy of over 50 years, has long been celebrated for its welcoming philosophy and innovative hospitality. The new Times Square flagship reinforces Hyatt Regency’s commitment to delivering seamless, enriching experiences in dynamic urban centers.
It is also the latest New York property to join the World of Hyatt loyalty program, following the recent addition of Hotel Seville Nomad under The Unbound Collection by Hyatt.
An Investment in Hospitality and Legacy
Highgate, the hotel’s managing company, has a strong footprint in U.S. gateway cities including New York, Miami, Boston, and San Francisco, and is known for its modern approach to hospitality. The firm has elevated the property not just with aesthetic appeal but with an understanding of market dynamics, delivering both high design and operational performance.
Their extensive expertise in real estate and hotel development shines through in every element of Hyatt Regency Times Square, from the functional guestroom layout to the grand commercial opportunity beneath the property.
Booking Now Open
Rates at Hyatt Regency Times Square start from $349++ per night. To explore room options or make a reservation, visit Hyatt Regency Times Square website:
https://www.hyatt.com/hyatt-regency/en-US/nycrt-hyatt-regency-times-square
Hyatt Regency Times Square Reimagines Broadway Hospitality
Hyatt’s bold move into the heart of Times Square has not only reinvigorated a landmark property but also set a new standard for luxury-meets-functionality in Manhattan. With its thoughtful design, cultural partnerships, expansive business facilities, and culinary delights, the hotel caters to both international travelers and native New Yorkers looking for something fresh. This new property isn’t just another addition to the city—it’s a symbol of New York’s post-pandemic revival and an optimistic marker for the future of urban hospitality.
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