Hyatt Launches First Destination Brand Resort in Southeast Asia with a Spectacular Project in Lombok

Hotel News: A Bold Step into Indonesia’s Next Big Travel Hotspot

Hyatt Hotels Corporation is taking its expansion strategy in Asia to the next level with a dramatic new announcement—one that positions the global hospitality powerhouse as a key player in the emerging Southeast Asian luxury resort scene. Hyatt has officially signed a franchise agreement with PT Lombok Torok Developments to debut the Destination by Hyatt brand in Southeast Asia through an ambitious new project named Samara Lombok, a 249-room integrated luxury resort set along the pristine southern coastline of Indonesia’s Lombok island.

Set to open in 2027, Samara Lombok will be part of a larger 300-acre master-planned development that blends immersive wellness, adventure, and high-end hospitality in an untouched tropical paradise. This Hotel News report explores how the arrival of this Destination by Hyatt hotel is not just a brand milestone for the group, but also a defining moment in Lombok’s journey to become one of Southeast Asia’s most sought-after holiday destinations.

Lombok’s Rise and a Vision Beyond Luxury

Lombok, often referred to as Bali’s quieter, more authentic cousin, is steadily gaining attention for its rugged natural beauty, world-class surfing, crystal-clear beaches, and close proximity to Mount Rinjani—the second tallest volcano in Indonesia and a renowned trekking destination. With improved air and sea connectivity and just a 25-minute drive from Lombok International Airport, Samara Lombok will offer travelers effortless access to nature and luxury rolled into one.

“This partnership is about more than just building another luxury resort,” said Stephen Ebsworth, co-founder of Samara Lombok. “We’re crafting a holistic destination that weaves design, sport, sustainability, and culture into every aspect of the guest experience. Through our collaboration with Hyatt, we can share this vision globally while remaining deeply connected to the land and spirit of Lombok.”

Unveiling Samara Lombok’s World of Offerings

Samara Lombok will be no ordinary hotel. Designed by a team of award-winning Bali-based architects, the project draws inspiration from the surrounding rice paddies and natural contours of the island. The result promises to be a stunning showcase of contemporary tropical architecture that honors its environment.

The resort will feature:

-249 rooms and private villas, spread across two main areas: Samara Bay and Samara Hills

-10+ restaurants and bars, many led by top regional chefs, offering diverse culinary experiences

-A full-fledged wellness village, organic farm, and sustainability hub

-Multiple swimming pools and curated spa experiences

-Dedicated sports facilities, including four tennis courts and four padel courts

-A marine biology education center and water sports hub

-Kids’ zones, beach clubs, and day clubs designed for families and groups seeking both activity and relaxation

Hyatt’s Group President for Asia Pacific, David Udell, noted, “Each property within the Destination by Hyatt brand is individual at heart, yet united in a shared commitment to capture the true essence of a place. Samara Lombok will be a new benchmark in how hospitality meets cultural authenticity in Indonesia.”

Hyatt’s Broader Ambitions in Indonesia

With this signing, Hyatt’s footprint in Indonesia expands to 15 hotels across seven distinctive brands including Grand Hyatt, Alila, Andaz, Hyatt Regency, and The Unbound Collection. The addition of the Destination by Hyatt brand signals a strategic commitment to tapping into Indonesia’s untapped luxury resort potential beyond just Bali and Jakarta.

Hyatt’s overarching goal appears to be not just growing room count, but redefining what travel means for guests in an era increasingly shaped by experiential and meaningful travel. Destination by Hyatt properties are known for being immersive, authentic, and tied intrinsically to their locale—and Samara Lombok is set to embody all of that.

Samara Lombok Redefines the Southeast Asia Resort Landscape

Samara Lombok represents more than a new Hyatt resort—it’s the start of a new era for Lombok and for Southeast Asia’s high-end tourism sector. By creating a destination that seamlessly blends barefoot luxury, adventure, family-friendly activities, wellness, sustainability, and culinary discovery, this bold development reimagines what tropical travel can be in the post-Bali age.

As travelers become more discerning and seek out destinations that offer authenticity without sacrificing comfort, Samara Lombok is poised to become a lighthouse property that attracts global attention. Its innovative design, eco-conscious ethos, and diverse experiences will appeal to everyone from honeymooners to families to digital nomads searching for a connection to nature and culture.

And with Hyatt’s global loyalty network and operational excellence backing it, Samara Lombok could be the catalyst that catapults Lombok from “next big thing” to a premier global travel destination.

For more on Destination by Hyatt, check out:

https://www.hyatt.com/destination-by-hyatt/en-US

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