Key points
- Hilton and YTL Hotels have revealed a series of new property agreements that expand the reach of Hilton’s luxury and lifestyle portfolio into Thailand and Japan.
- The Rawai Phuket, scheduled to open in 2027, will bring a new wave of luxury to the southern tip of Phuket.
- In Japan, the new additions at Niseko Village Ski Resort will further position Hilton as a leading hospitality player in the country’s premier winter destination.
Hotel News: Major agreements strengthen Hilton’s presence in Asia Pacific
Hilton and YTL Hotels have revealed a series of new property agreements that expand the reach of Hilton’s luxury and lifestyle portfolio into Thailand and Japan. These developments will see the introduction of LXR Hotels & Resorts, Tapestry Collection by Hilton, and Curio Collection by Hilton in key destinations across Asia Pacific. According to this Hotel News report, the Rawai Phuket and Kasara Niseko Village will join Hilton’s LXR Hotels & Resorts brand, while The Green Leaf Niseko Village is set to become part of Tapestry Collection by Hilton. Meanwhile, Hinode Hills Niseko Village will join the Curio Collection by Hilton. All the Japanese additions are conversions of existing properties and are expected to officially join Hilton’s portfolio by the end of this year.
Signing ceremony between Hilton and YTL Hotels
Image Credit: Hilton – Asia Pacific
New luxury debut in Phuket
The Rawai Phuket, scheduled to open in 2027, will bring a new wave of luxury to the southern tip of Phuket. With 275 rooms, the beachfront resort will be nestled in a tranquil coastal location, offering travelers both seclusion and access to vibrant island experiences. This opening represents Hilton’s continued investment in the booming Thai tourism market and strengthens its appeal to luxury travelers who value both relaxation and adventure.
Expanding the Niseko Village ski resort offerings
In Japan, the new additions at Niseko Village Ski Resort will further position Hilton as a leading hospitality player in the country’s premier winter destination. Kasara Niseko Village will be converted from the current eight-villa Kasara Niseko Village Townhouse, while The Green Leaf Niseko Village will transform its existing 200-room hotel into a Tapestry Collection property. Hinode Hills Niseko Village, meanwhile, will become the second Curio Collection by Hilton property in Japan, showcasing the brand’s dedication to unique, locally inspired design. All three properties are expected to open by late 2025.
Hilton leadership outlines strategy
Clarence Tan, Senior Vice President of Development, Asia Pacific at Hilton, emphasized that these signings with YTL Hotels highlight the conversion strength of Hilton’s luxury and lifestyle brands. He noted that the partnership showcases Hilton’s proven ability to reposition properties to deliver outstanding performance, while also tapping into the surging demand for adventure-driven and high-quality travel across Asia Pacific.
LXR, Tapestry, and Curio brand expansions
Hilton’s three key lifestyle portfolios will each benefit from the new openings. The Rawai Phuket and Kasara Niseko Village join the LXR Hotels & Resorts collection, which now includes nearly 20 properties worldwide. The Green Leaf Niseko Village enters Hilton’s Tapestry Collection, a growing group with over 170 properties globally. Hinode Hills Niseko Village enhances the Curio Collection by Hilton, which now exceeds 180 hotels internationally, each offering distinct cultural and design elements that resonate with their locations.
YTL Hotels’ commitment to transformation
Dato’ Mark Yeoh Seok Kah, Executive Director of YTL Hotels, stated that the new projects would enhance the potential of their destinations while giving travelers new choices in elevated hospitality experiences. By combining Hilton’s brand recognition and global distribution with YTL’s portfolio, these properties are well-positioned to capture increased tourism flows in both Thailand and Japan.
Hilton Honors strengthens guest loyalty
Guests visiting these new properties will benefit from Hilton Honors, Hilton’s award-winning loyalty program spanning 24 distinct hotel brands. Members booking directly through Hilton channels enjoy special privileges such as instant rewards, flexible payment options using Points and cash, exclusive discounts, free standard Wi-Fi, and access to the Hilton Honors mobile app for a seamless travel experience.
A new chapter for Asia Pacific hospitality
These latest agreements mark a significant expansion of Hilton’s collaboration with YTL Hotels and underscore the growing importance of Asia Pacific as a hub for luxury hospitality. Travelers to both Thailand and Japan can expect not only world-class service but also distinctive experiences rooted in the cultural and natural landscapes of their destinations. The additions signal Hilton’s confidence in the continued growth of tourism in Asia and reinforce its ambition to lead the luxury and lifestyle sector in the region. With Phuket’s tranquil shores and Niseko’s alpine adventures, the projects demonstrate Hilton’s commitment to offering both relaxation and excitement to global travelers.
These strategic developments will reshape luxury travel opportunities in Thailand and Japan by delivering unique hospitality offerings tailored to both leisure seekers and adventure enthusiasts. The combination of Hilton’s global reputation and YTL Hotels’ regional expertise ensures these properties will set new benchmarks for the guest experience.
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