
Bangkok Hotel Schools: A Global Gateway to Hospitality Excellence
In the heart of Southeast Asia, Bangkok University International (BUI) is redefining hospitality education with its Bachelor of Arts in International Tourism and Hospitality Management (ITHM). This dynamic program is designed to equip students with the skills and knowledge needed to thrive in the global tourism and hospitality industry. With a curriculum that blends theoretical foundations with practical experience, BUI is nurturing the next generation of hospitality leaders.

Image Credit: Bangkok University
The ITHM program stands out for its emphasis on experiential learning. Students engage in two separate internships, providing them with real-world exposure and the opportunity to apply classroom knowledge in professional settings. These internships are facilitated through BUI’s extensive corporate network, ensuring placements in reputable organizations across the tourism and hospitality sectors. This Bangkok Hotel Schools news report highlights the program’s commitment to producing industry-ready graduates.
Curriculum Designed for the Modern Hospitality Landscape
BUI’s ITHM curriculum is meticulously crafted to address the evolving needs of the tourism and hospitality industry. Core courses cover essential topics such as Service Quality Management, International Service Marketing, and Technology and Innovation in Tourism and Hospitality. Students also delve into specialized areas like MICE (Meetings, Incentives, Conferences, and Exhibitions), Sustainable Tourism, and Health and Wellness Tourism. The program’s structure ensures a comprehensive understanding of both the operational and strategic aspects of the industry.
To enhance practical skills, the program incorporates lab-based courses in Food & Beverage, Front Office, and Airline Business. These hands-on experiences are complemented by field trips, company visits, and hotel tours, providing students with a holistic view of the industry. Master Classes led by seasoned professionals further enrich the learning experience, bridging the gap between academia and industry practice.
International Exposure and Dual Degree Opportunities
Recognizing the importance of global perspectives in today’s interconnected world, BUI offers students the chance to participate in exchange programs, cultural exchanges, and study tours with partner universities. Moreover, the ITHM program provides dual-degree options with esteemed institutions such as the International Management Institute (IMI) in Switzerland and César Ritz College. These collaborations allow students to earn two degrees within four years, significantly enhancing their international credentials.
Commitment to Sustainable Tourism
BUI’s dedication to sustainability is evident through its partnership with organizations like Nutty’s Adventures. This collaboration focuses on enhancing students’ skills in sustainable tourism management, aligning with global efforts to promote responsible travel practices. Workshops and seminars on topics like niche tourism and tourism for all provide students with insights into sustainable tourism development.
Bangkok University International’s ITHM program offers a comprehensive and forward-thinking approach to hospitality education. By integrating academic rigor with practical experience, international exposure, and a commitment to sustainability, BUI prepares students to excel in the dynamic world of tourism and hospitality. For aspiring hospitality professionals seeking a program that combines global perspectives with hands-on learning, BUI’s ITHM stands as a premier choice.
For more detail or enquiries about admission, check out their website:
https://www.bu.ac.th/en/international-programs/international-tourism-management
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