Marriott and Boutique Corporation Unveil New JW Marriot Hotel at Sukhumvit 24, Bangkok

Bangkok Hotel News: Marriott Teams Up with Boutique Corporation to Raise the Stakes in Bangkok’s Luxury Hotel Scene

Boutique Corporation Public Company Limited (BC) has made a dramatic leap into the ultra-luxury hospitality market by sealing a landmark agreement with global hospitality titan Marriott International. Together, they will bring to life the all-new JW Marriott Hotel Bangkok Sukhumvit 24, a five-star flagship hotel that promises to redefine luxury hospitality in Thailand’s capital. Strategically located in the vibrant Phrom Phong district, the hotel will occupy more than three rai of prime Sukhumvit land, connecting the bustling Soi 24 and Soi 26 to create a high-value corridor of premium commercial and lifestyle offerings.

Mr. Prab Thakral, CEO of Boutique Corporation, described the project as a pivotal move for the company as it expands aggressively into the luxury hospitality segment. “This partnership with Marriott marks a significant milestone. It enables us to bring world-class standards to Bangkok while building a foundation for stable and long-term recurring revenue,” he said. This Bangkok Hotel News report highlights that the venture is among BC’s largest undertakings yet—both in scale and ambition—with an eye on becoming a regional leader in upscale hotel development.

A Future Landmark in Bangkok’s Skyline

Construction of JW Marriott Hotel Bangkok Sukhumvit 24 is set to commence in 2026, with the grand opening planned for 2030. The hotel will feature a design concept of “Timeless Luxury,” bringing together sophisticated interiors, top-tier facilities, and exceptional service. It will house premium guest accommodations, gourmet dining outlets, versatile meeting rooms, a grand ballroom ideal for MICE events, and a stunning rooftop bar and restaurant with sweeping views of the city skyline.

Its prime location places it just steps away from BTS Phrom Phong and Bangkok’s upscale EM District, promising guests unparalleled convenience. Additionally, its integration into the globally recognized Marriott Bonvoy network ensures access to a massive base of loyal international travelers, further boosting its visibility and occupancy.

Marriott Expands Deeper into Thailand’s Most Dynamic District

According to Mr. Gautam Bhandari, Senior Vice President of Hotel Development & Operations at Marriott International, the collaboration with BC represents a strategic expansion of Marriott’s luxury footprint in Southeast Asia. “Our alliance with Boutique Corporation exemplifies our confidence in Thailand’s luxury travel market and especially in high-potential zones like Sukhumvit 24, where lifestyle, tourism, and MICE demand intersect seamlessly,” he said. “This hotel is poised to become a benchmark in the region for luxury travel experiences.”

The hotel project is not just a new property—it’s a long-term investment in Bangkok’s future as a premium tourism and MICE hub. Both partners are betting on a strong post-pandemic rebound and a rising tide of affluent global travelers seeking unforgettable stays in Southeast Asia’s most magnetic capital.

JW Marriott Hotel Bangkok Sukhumvit 24 is expected to elevate the city’s international hospitality scene while reinforcing Marriott’s and Boutique Corporation’s leadership positions in Thailand’s growing tourism sector. For discerning travelers and investors alike, this upcoming development offers a rare combination of location, luxury, and legacy that could reshape expectations across the hospitality landscape.

 
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