Markus Gloor Takes Charge of Fusion Hotel Group Expansion Across Southeast Asia

Bangkok Hotel Executives: Swiss Hotel Veteran to Spearhead Regional Growth Beyond Thailand and Vietnam

In a significant leadership move within the Southeast Asian hospitality sector, Fusion Hotel Group has promoted Swiss hotelier Markus Gloor to the position of Regional Director for the Group Southeast Asia, effective February 1st, 2025. With a career spanning more than 30 years, including two decades in Thailand, Gloor is expected to play a pivotal role in expanding the group’s operations beyond its strongholds in Thailand and Vietnam into new markets across Southeast Asia in the coming year.

Gloor, who was previously the Director of Operations for Thailand, joined GLOW Hotels & Resorts in 2014 and helped shape its growth until its merger with Fusion Hotel Group in 2021. Since then, he has been integral to the group’s continued success and strategic growth in Thailand, contributing to the opening of key properties such as Fusion Suites Phuket Patong and GLOW Bangkok Riverside in 2024. This Bangkok Hotel Executives news report highlights his rising influence and trusted leadership as Fusion eyes further regional expansion.

From Island Resorts to Urban Suites A Career Rooted in Transformation

Markus Gloor’s journey in the hospitality industry showcases a consistent track record of transforming hotel operations, strengthening brand identities, and delivering guest-focused service. His previous roles at InVision Hospitality and GLOW Hotels saw him overseeing a range of properties, from the serene beaches of Koh Yao Yai and Phang Nga to the bustling hospitality hubs of Pattaya and Phuket.

Between 2011 and 2014, Gloor served as Director of Bodeesorn Co., Ltd. in Pattaya, following a successful four-year stint with Moana Hotels & Resorts in the Bangkok Metropolitan Area. His ability to adapt and thrive in various market segments—from island retreats to urban escapes—has made him an ideal candidate to lead Fusion Hotel Group’s next phase of growth.

Fusion Hotel Group Pursues Bold Regional Vision

Fusion Hotel Group, widely recognized as Southeast Asia’s first fully vertically integrated hospitality brand, is a trailblazer in wellness-centered hospitality. Known for its all-spa-inclusive concept and the popular “breakfast anywhere, anytime” philosophy, Fusion continues to redefine guest experiences across its multiple sub-brands—Fusion Resorts, Fusion Suites, Fusion Originals, Fusion Retreats, and the recently integrated GLOW Hotels & Resorts.

With six existing properties across Vietnam, including in Phu Quoc, Cam Ranh, Da Nang, Sai Gon, and Hue, Fusion is preparing to launch new locations in Vung Tau, Quang Binh, Hoi An, and Quy Nhon. Gloor’s appointment signals the group’s serious commitment to expanding into untapped markets within the ASEAN region while maintaining its distinctive hospitality identity.

A Leader Prepared for the Next Hospitality Frontier

In his new role, Gloor will not only oversee operations within Thailand but will also be tasked with launching and managing new hotels in emerging Southeast Asian destinations. His comprehensive understanding of both resort and urban properties, coupled with deep cultural and operational knowledge of the region, positions him perfectly to guide Fusion through this ambitious expansion phase.

As Fusion Hotel Group eyes fresh opportunities across the region, the leadership of a seasoned hospitality professional like Markus Gloor offers both stability and vision. His track record demonstrates that he is not just prepared for the challenges ahead—he is ready to lead a new chapter of innovation, growth, and brand distinction across Southeast Asia.

With industry-watchers eager to see where Fusion will land next, all eyes are now on Gloor as he navigates the next wave of development in the fast-evolving Southeast Asian travel and tourism landscape.

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