Amari Bangkok Welcomes Industry Powerhouse Michel Scheffers as New General Manager
Nikhil Prasad 
Bangkok Hotel Executives: Veteran Hotelier Takes the Helm at One of Bangkok’s Premier Properties
Amari Bangkok, a flagship property under the renowned ONYX Hospitality Group, has officially named Michel Scheffers as its new General Manager. The announcement marks an exciting new chapter for the hotel, which is situated in the vibrant heart of the Thai capital and known for its contemporary elegance and warm service.
Michel Scheffers as its new General Manager
Image Credit: Amari Bangkok
With over 20 years of global hospitality experience under his belt, Scheffers brings a proven track record of leadership and innovation to the role. Prior to this latest appointment, he spent nearly four years serving as Area General Manager for Southern Thailand within ONYX Hospitality Group, where he oversaw the successful operations of Amari Phuket and Amari Vogue Krabi. In this Bangkok Hotel Executives news report, it is also noted that Scheffers previously held senior positions at prominent properties such as JEN Hong Kong by Shangri-La and Island Shangri-La in Hong Kong. At these hotels, he was instrumental in driving revenue growth, boosting staff engagement, and consistently elevating guest satisfaction—particularly in the highly competitive city hotel market.
Strategic Leadership Aligned with the Brand’s Vision
Amari Bangkok, part of a wider Amari portfolio that spans several Asian countries, is confident that Scheffers’ deep knowledge of both the brand and the broader hospitality landscape will ensure the property continues to thrive. His strategic insight, paired with his hands-on leadership style, is expected to not only maintain Amari’s existing high service standards but also push innovation and operational excellence even further.
With a guest-first philosophy rooted in contemporary Thai hospitality, the Amari brand has long served as an ambassador of modern Thai culture. From sleek city hotels like Amari Kuala Lumpur and Amari Dhaka to tranquil beach resorts such as Amari Hua Hin and the upcoming Amari The Tide Bangsaen, each property is uniquely crafted to reflect its local surroundings through architecture, design, and cuisine.
About the Amari and ONYX Legacy
Amari is the flagship brand of ONYX Hospitality Group, which also manages OZO, Shama, and Oriental Residence brands. With over five decades of expertise, ONYX is a leading name in Southeast Asia, known for its consistent service quality and adaptive hospitality solutions. The group’s diverse portfolio allows it to cater to a wide range of travelers, from business executives to leisure seekers, across Thailand, Malaysia, Laos, Sri Lanka, and Bangladesh.
The appointment of Michel Scheffers is not just a leadership change—it represents the hotel’s commitment to continuously evolving and exceeding the expectations of a new generation of guests. Under his guidance, Amari Bangkok is expected to further solidify its reputation as one of the top urban stays in the region, offering personalized experiences that reflect the heart and soul of Thai hospitality.
Scheffers’ appointment signifies more than just a routine executive shuffle. It signals a renewed focus on excellence, adaptability, and personalized service—core values that will undoubtedly elevate Amari Bangkok’s standing among its global and local clientele.
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