Key points
- Yuthachai, Amari Don Muang will capitalize on its direct access to the international airport, catering to transit passengers, business travelers, and MICE events, especially as the airport undergoes a major expansion.
- Amari Buriram continues to ride on the region’s growing popularity in sports tourism, while Amari Phuket benefits from its global recognition and prime location on one of the world’s most famous beaches.
- The ability to adapt and elevate is what sets ONYX apart in its mission to become the very best in the regional hospitality space.
Major Makeover Across Three Prime Locations in Thailand
ONYX Hospitality Group, one of Southeast Asia’s top hotel management firms, has announced an ambitious transformation of its flagship Amari hotels in three key destinations—Don Mueang in Bangkok, Buriram, and Phuket. The upgrades reflect ONYX’s bold move to not only enhance the overall guest experience but also to reinforce its positioning as the leading mid-sized hotel management company in Thailand.
Spearheaded by CEO Mr. Yuthachai Charanachitta, the initiative reflects ONYX’s commitment to continuous brand improvement across its portfolio, which includes Amari, OZO, Shama, and Oriental Residence. This Hotel News report dives into the comprehensive makeover strategy designed to meet the shifting needs of modern travelers and strengthen Amari’s premium image.
Property by Property Transformation
The Amari Don Muang Airport Bangkok will undergo extensive renovations to its architecture, guest rooms, lobby, fitness center, and dining spaces. A standout addition is Prego Don Muang, an upscale Italian restaurant brand with a 20-year global legacy, now making its debut in the airport hotel sector.
Meanwhile, Amari Buriram United—strategically located in Thailand’s sport-centric northeastern region—will receive a full redesign, alongside the opening of Prego Buriram. Both Don Muang and Buriram properties are scheduled for renovation between mid-2025 and mid-2026.
Amari Phuket, the group’s iconic beachfront resort on Patong Beach, is also on the list. A full reimagining of its rooms and common areas is scheduled to begin in 2027, with design work already underway. Larger rooms, elevated amenities, and a serene setting will cater to high-end international travelers seeking relaxation, privacy, and luxury.
Elevating the Brand with Purpose
These upgrades are part of ONYX’s long-term strategy to maintain the Amari brand’s strong identity and appeal across a wide audience. The group has long followed structured property upkeep and major refurbishment cycles every 10 to 15 years. Previously renovated properties like Amari Koh Samui, Amari Bangkok, Amari Pattaya, and Amari Bangsaen have already set a high benchmark with impressive makeovers and amenity enhancements.
According to Mr. Yuthachai, Amari Don Muang will capitalize on its direct access to the international airport, catering to transit passengers, business travelers, and MICE events, especially as the airport undergoes a major expansion. Amari Buriram continues to ride on the region’s growing popularity in sports tourism, while Amari Phuket benefits from its global recognition and prime location on one of the world’s most famous beaches.
Amari Continues to Lead the ONYX Portfolio
With 16 Amari properties already in operation and consistently strong occupancy rates, the brand stands as the flagship of ONYX Hospitality Group. These latest renovations reaffirm the group’s vision not just to meet expectations—but to exceed them. By improving service, comfort, and aesthetic appeal across key locations, ONYX is investing in both guest satisfaction and long-term, sustainable business growth.
These large-scale upgrades are more than just cosmetic—they reflect a deep understanding of evolving traveler needs and a proactive approach to remaining competitive in a saturated market. The ability to adapt and elevate is what sets ONYX apart in its mission to become the very best in the regional hospitality space.
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