Key points
- “By harnessing the strength of our diverse brand portfolio and long-standing relationships with owners, we’re shaping the next era of hospitality in Asia,” Langdon said, emphasizing Accor’s stronghold in the premium, midscale, and economy segments.
- Thailand and Laos follow closely, with five new properties including the first Mercure in Phuket and the debut of the Handwritten Collection in Bangkok.
- The group also announced the Mondrian Maldives, a 105-villa island retreat set to open in 2026, bringing high-design luxury and local artistry together in an idyllic setting.
Hotel News: Accor Strengthens its Asian Footprint
Accor, one of the world’s largest hospitality groups, is making bold moves across Asia, signaling its continued dominance and confidence in the region’s post-pandemic resurgence. The global hospitality giant has been accelerating its expansion through a strong lineup of new hotel signings and openings that highlight its ability to adapt to the region’s fast-changing travel landscape. With more than 230 hotels under development representing nearly 60,000 rooms, Accor is setting new benchmarks for growth, innovation, and diversification across the Asian market.
Accor’s strong momentum in Asia highlights its expanding portfolio and record-breaking growth across luxury, lifestyle, and midscale hotel brands.
Image Credit: Accor
According to Andrew Langdon, Accor’s Chief Development Officer for Asia, 2025 is poised to be another record-breaking year for the company, driven by both organic growth and powerful partnerships. This Hotel News report found that the group’s strategy is anchored on identifying emerging tourism markets while deepening its presence in established destinations. “By harnessing the strength of our diverse brand portfolio and long-standing relationships with owners, we’re shaping the next era of hospitality in Asia,” Langdon said, emphasizing Accor’s stronghold in the premium, midscale, and economy segments.
Strong Regional Momentum and New Signings
Accor’s expansion wave in 2025 reflects its diverse brand strength across Asia. Indonesia has emerged as a key market with seven new signings, led by the landmark Swissôtel Bali Nusa Dua. Thailand and Laos follow closely, with five new properties including the first Mercure in Phuket and the debut of the Handwritten Collection in Bangkok. In the Philippines, new developments like Mercure Mactan Cebu and ibis Styles Clark underscore the company’s growing footprint in tier-2 markets. Meanwhile, India’s emerging cities are seeing new Pullman, Novotel, and ibis projects, expanding Accor’s reach across the subcontinent.
Vietnam has become another key pillar of the group’s success, with a massive 1,000-room Mövenpick resort in Danang and the addition of Sofitel Sapa Hotel & Residences, a high-end mixed-use development with 176 rooms and 436 branded residences. Japan’s entry into Hiroshima through the co-branded Mercure Tokyu Stay Hiroshima further cements Accor’s strategy of leveraging local collaborations to strengthen its market penetration.
Lifestyle and Luxury Brands on the Rise
Beyond midscale and economy offerings, Accor’s lifestyle and luxury divisions are expanding at an impressive rate. Ennismore, Accor’s lifestyle arm, is spearheading projects that reflect the region’s appetite for experiential travel. Among the most notable is the signing of Asia’s first Rixos all-inclusive resort on Vietnam’s Hon Thom Island, which will boast over 1,300 rooms and a wide range of entertainment facilities.
Accor’s Mama Shelter Bangkok Platinum set to open soon
Image Credit: Accor
The group also announced the Mondrian Maldives, a 105-villa island retreat set to open in 2026, bringing high-design luxury and local artistry together in an idyllic setting. Meanwhile, the quirky and community-driven Mama Shelter brand is making its Bangkok debut with Mama Shelter Bangkok Platinum, promising vibrant energy and creative social spaces. Within the ultra-luxury segment, the upcoming Sofitel Sapa Hotel & Residences will blend French elegance with the breathtaking landscapes of northern Vietnam, while Raffles and Fairmont continue to expand their presence in Southeast Asia’s most coveted destinations.
New Openings Signal Dynamic Growth
Accor’s 2025 openings underscore a powerful comeback for travel across Asia. Recent launches such as Pullman Hai Phong Grand Hotel in Vietnam and Pullman Ambassador Seoul Eastpole redefine premium hospitality standards, while Swissôtel Living Jakarta Mega Kuningan introduces extended-stay luxury in Indonesia. TRIBE Phuket Patong made its vibrant debut in Thailand’s most famous beach destination, bringing modern minimalism to island hospitality.
In India, Novotel New Delhi City Centre joins the group’s growing urban portfolio, while upcoming openings include Grand Mercure Kuala Lumpur Bukit Bintang, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore – Handwritten Collection. These developments highlight Accor’s approach to balancing fresh concepts with market-specific needs, appealing to both leisure and business travelers.
Iconic Luxury Openings Define Accor’s Prestige
Accor’s luxury division continues to deliver iconic properties across Asia. Raffles Sentosa Singapore opened as one of the region’s most exclusive resorts, while the much-anticipated Raffles Tokyo, opening in 2028, will redefine city luxury within Japan’s World Trade Center complex. Fairmont’s growth has been equally remarkable with the recent openings of Fairmont Mumbai and Fairmont Tokyo in mid-2025. Upcoming properties like Fairmont Hanoi and Fairmont Bangkok Sukhumvit are set to celebrate local culture while maintaining the brand’s international sophistication.
Meanwhile, the Sofitel Diamond Crown Hai Phong, expected in 2026, will feature 231 rooms and 180 serviced apartments atop a 45-story tower, blending panoramic views with Sofitel’s signature French elegance. Ennismore’s Mama Shelter Singapore, which launched in September 2025, adds youthful vibrancy to the city’s hospitality scene, targeting new-generation travelers seeking authenticity and design flair.
Accor’s Pullman Hai Phong Grand Hotel in Vietnam that was recently opened
Image Credit: Accor
Financial Strength and Market Resilience
Accor’s growth is not just physical but financial. During the third quarter of 2025, the group opened 77 new hotels representing 11,200 rooms, achieving a net network growth of 2.5% over the past year. With a portfolio of 5,760 hotels and 859,830 rooms, and a pipeline exceeding 250,000 rooms, the company’s scale continues to solidify its leadership.
Despite global uncertainties, Accor’s recurring EBITDA guidance was upgraded to between 11% and 12% at constant currency—up from initial projections of 9% to 10%. Management and Franchise revenue climbed by 3.1%, reflecting strong brand performance and steady RevPAR in key markets. The Luxury & Lifestyle segment outperformed with a 5% RevPAR increase year-on-year, particularly across resort destinations in Turkey, Egypt, and the UAE.
Sébastien Bazin, Chairman and CEO of Accor, affirmed that the group’s strategic resilience lies in its balanced global footprint and brand diversification. “Our performance highlights the strength of our model and our ability to deliver consistent growth amid shifting market conditions,” he said. To enhance shareholder value, the company also announced a €100 million share buyback in Q4 2025 and hinted at a potential listing of Ennismore, its lifestyle brand portfolio, while retaining control to accelerate expansion.
A Confident Outlook for 2026 and Beyond
Accor’s forward guidance remains strong, with projected RevPAR growth between 3% and 4% and network expansion of approximately 3.5% in 2026. Additional cost-saving measures of €20 million have been implemented to offset currency fluctuations, reinforcing operational efficiency. The group’s growth trajectory in Asia aligns with its broader global vision—to redefine hospitality through innovation, sustainability, and culturally immersive experiences.
As new hotels continue to rise across the region, Accor’s expansion strategy demonstrates that Asia remains its most vital growth engine. Its ability to combine luxury refinement with accessible brands ensures the company remains competitive in every segment, from city business travelers to island resort vacationers. For travelers, developers, and investors alike, Accor’s dynamic evolution across Asia signals a new chapter in the continent’s hospitality landscape, one defined by scale, creativity, and enduring confidence.
The coming years will see Accor strengthen its hold in regional markets through long-term partnerships, localized design, and new lifestyle experiences that cater to the evolving needs of Asian travelers. The company’s rapid development, backed by consistent financial performance, positions it as one of the most resilient and forward-thinking players in global hospitality.
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