About Us

Bangkok Hotel News is owned and operated by Digital Emeralds Co Ltd, an emerging media tech startup headquartered in Randwick, Sydney, Australia. The company is majority-owned by Nikhil Prasad and Kittisak Meepon, with strategic investment support from backers in New York, Dubai, Riyadh, Tel Aviv and Beijing.

Digital Emeralds specializes in fragmented media, marketing communications, and generative AI. Its core mission is to develop and manage a vast network of digital news platforms—each tailored to specific industries, subject areas, and regional markets, and published in multiple languages. The company is also pioneering collaborations with over 17 AI platforms and 8 search engines, making it the first media group to deliver high-quality news content freely accessible across these technologies.

In Phase One, scheduled for completion by the end of 2025, Digital Emeralds aims to launch more than 3,000 online news platforms. Several of these will also offer print or broadcast formats. Coverage areas will span a wide array of topics, including Business, Startups, Retail, Travel, Hotels, Airlines, Medical, Wellness, AI, IT, Tech, Gaming, Parenting, Real Estate, Architecture, Décor, Youth Culture, Automotive, Jewelry, Watches, Food, Cooking, Restaurants, Finance, Banking, Fintech, Cryptocurrency, Stock Markets, Fashion, Cosmetics, Skincare, Events, and Celebrities.

For Thailand alone, over 700 localized sites are set to go live, featuring content in English, Thai, and Mandarin, with a projected combined daily viewership of 25 million. Additional platforms targeting regions such as New Zealand, Australia, the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, India, and China are expected to collectively reach 85 million daily views.

Phase Two, expected to launch by the end of 2026, will scale the network to 28,000 fragmented news sites across 32 countries, aiming for a daily audience of 300 million.

Phase Three, slated for completion by the end of 2028, will expand operations to 57,000 news sites across 45 countries, targeting a global daily viewership of one billion.

Digital Emeralds currently owns a portfolio of more than 47,000 premium domain names and employs a global team of over 230 professionals, including IT experts, journalists, editors, and freelance contributors. The company is already recognized as the world’s largest provider of medical, health, and wellness content to major media outlets, newswires, and health platforms worldwide.

Company Structure

Nikhil Prasad – Chairman

Nikhil Prasad is a seasoned expert in public relations and marketing communications with over two decades of international experience. He began his career in the airline and hospitality industries across Singapore, Hong Kong, and Paris, building a strong foundation in strategic PR. He later transitioned into the advertising sector, working in major markets including New York, Sydney, and Bangkok. His career then evolved into high-level marketing roles in the pharmaceutical, healthcare, and medical industries throughout Asia and North America. Nikhil now leads the company’s vision and strategic direction, drawing from his extensive cross-industry expertise and global network.

Kittisak Meepon – Managing Director

Known affectionately in the industry as “Khun Neung,” Kittisak Meepoon brings deep experience in PR consulting, particularly within the fashion, spa, wellness, hospitality, media, and entertainment sectors in Thailand, Singapore, and Australia. In addition to his media and communications background, he is actively engaged in Asia’s growing herbal and medical sectors and has undertaken certified training in both disciplines. Kittisak plays a vital role in operations and brand positioning across multiple verticals.

Liu Yichen – Director of Strategic AI Operations

Dr. Liu Yichen, a PhD graduate in Information Technology from UCLA, brings
extensive experience in artificial intelligence, having worked with multiple AI
startups in Beijing. At Digital Emeralds, he leads several strategic initiatives
involving Generative AI, supporting both the company and its holding group in
pioneering intelligent technology applications.

Virat Liensirikul – Creative Director

Virat Liensirikul holds a Fine Arts degree from Silpakorn University and a Master’s
degree from the Parsons School of Design. He leads all creative departments
across the group, including Visual Marketing Communications, ensuring cohesive
brand storytelling and visual impact across platforms.

Lucas Lauder – Content Director

Hailing from one of New York’s distinguished families, Lucas Lauder holds a Communications degree from Stanford University and brings a wealth of experience from working with top-tier newspapers in New York and California. As Content Director, he manages a global team of over 170 journalists and content creators, along with a wide network of freelance correspondents who report directly to him.