Key points
- In line with this Bangkok Hotel News report, the group’s leadership believes the brand is perfectly placed to capture demand from international and domestic guests who increasingly prioritize health, healing, and lifestyle balance.
- ONYX Hospitality Group plans to further extend the brand’s reach domestically and internationally, with a focus on destinations that align with rising global demand for health and lifestyle travel.
- With Thailand’s booming medical tourism sector and government policies supporting the country as a global wellness hub, Shama is well placed to serve as a trusted “home away from home” for medical tourists, wellness seekers, and long-stay visitors.
Bangkok Hotel News: ONYX Hospitality Group Targets Health-Conscious Guests
ONYX Hospitality Group is repositioning its Shama serviced apartment brand to tap into Thailand’s rapidly expanding medical and wellness tourism market. With city-center properties strategically located near world-class hospitals and wellness hubs, Shama is being promoted as the ultimate retreat for health-focused travellers seeking both convenience and comfort. In line with this Bangkok Hotel News report, the group’s leadership believes the brand is perfectly placed to capture demand from international and domestic guests who increasingly prioritize health, healing, and lifestyle balance.
Shama positions itself at the center of Thailand’s booming medical tourism market with wellness-focused living and prime hospital locations
Image Credit: ONXY Hospitality
The CEO’s Vision for Wellness Tourism
Mr. Yuthachai Charanachitta, CEO of ONYX Hospitality Group, emphasized that Thailand’s reputation as a global wellness hub continues to strengthen. He pointed out the country’s advantages, from its accessibility and natural beauty to the nutritional value of Thai cuisine and the therapeutic benefits of traditional Thai herbs. Combined with a strong medical system, spa culture, and holistic health offerings, Thailand provides the perfect ecosystem for travellers looking for rejuvenation. Shama, he explained, delivers residences that align with these values, offering practical living spaces with hotel-standard services for both short stays and long recovery periods.
Shama as the Core of ONYX’s Wellness Strategy
Shama is positioned as the cornerstone of ONYX’s strategy to grow its health tourism footprint. Each serviced apartment features spacious layouts, private areas for rest, and fully equipped amenities, making them ideal for families, business professionals, and long-stay patients. Proximity to hospitals further enhances its appeal, ensuring that medical tourists can balance treatment with comfortable living.
Booming Market Creates Opportunities
Thailand’s medical and wellness tourism industry is set for strong growth. According to Global Market Insights Inc., the market is forecast to be worth USD 31.5 billion in 2024, with projections climbing to USD 110.1 billion by 2034. Travellers seeking medical treatment often extend their stay for recovery, combining it with leisure and wellness experiences. This trend directly supports the demand for serviced apartments like Shama, which offer home-like living paired with professional hospitality services.
The Shama Petchburi 47, Bangkok
Image Credit: ONXY Hospitality
Prime Shama Locations in Bangkok
Shama has multiple properties across Bangkok that serve as key wellness destinations:
–Shama Petchburi 47 Bangkok – Located next to Bangkok Hospital and minutes from Piyavate Hospital
–Shama Sukhumvit Bangkok – A tranquil retreat near Bumrungrad International Hospital
–Shama Yen-Akat Bangkok – Centrally located between Silom and Sathorn
–Shama Ekamai Bangkok – In the heart of Ekkamai–Thonglor’s lifestyle district
–Shama Lakeview Asoke Bangkok – Overlooking Benjakitti Park, blending nature with connectivity
By 2025, the portfolio will expand with Shama 101 Bangkok, positioned near Punnawithi and Bangchak BTS stations in a thriving business and residential area.
Catering Beyond Health Tourism
Although wellness travellers remain a priority, Shama also appeals to other guest segments. Solo professionals, families, and long-stay expatriates find value in the flexibility of the brand’s three tiers: Shama Luxe, Shama, and Shama Hub. Each tier provides tailored living experiences across different price points, reinforcing Shama’s position as a versatile accommodation brand.
Expansion Across Asia
Currently, Shama operates six properties in Thailand, 12 in China and Hong Kong, and two in Malaysia. ONYX Hospitality Group plans to further extend the brand’s reach domestically and internationally, with a focus on destinations that align with rising global demand for health and lifestyle travel.
Final Thoughts
Shama’s transformation into a health and wellness-oriented accommodation choice demonstrates ONYX Hospitality Group’s ability to adapt to evolving traveller needs. With Thailand’s booming medical tourism sector and government policies supporting the country as a global wellness hub, Shama is well placed to serve as a trusted “home away from home” for medical tourists, wellness seekers, and long-stay visitors. Its growth reflects a wider shift in hospitality, where lifestyle, wellbeing, and recovery are no longer optional add-ons but essential elements of travel.
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