Key points
- The debut signals the group’s growing focus on long-stay hospitality and strengthens its footprint in a region experiencing strong recovery in travel, business, and investment.
- With meeting rooms and banquet facilities, the suites also appeal to business travelers seeking a blend of work and lifestyle in the heart of the Vietnamese capital.
- The launch of PARKROYAL Serviced Suites Hanoi marks not only an expansion of PPHG’s regional footprint but also a redefinition of what long-stay living can offer in a fast-growing economy like Vietnam.
Hotel News: Strengthening presence in Southeast Asia
Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore’s UOL Group Limited, has unveiled its latest milestone in Southeast Asia with the launch of PARKROYAL Serviced Suites Hanoi. The debut signals the group’s growing focus on long-stay hospitality and strengthens its footprint in a region experiencing strong recovery in travel, business, and investment. According to industry data, Southeast Asia welcomed more than 121 million international travelers in 2024, reflecting renewed confidence in the region’s tourism potential. In line with these developments, this Hotel News report highlights how PPHG continues to invest in markets such as Vietnam, Thailand, Indonesia, Cambodia, and the Philippines, with eight new properties planned over the next two years. Currently, the group operates 23 hotels and serviced suites across Southeast Asia.
Pan Pacific boosts its Southeast Asia presence with new serviced suites in Hanoi designed for business and long stay travelers.
Image Credit: Pan Pacific
Vietnam’s robust growth momentum
Vietnam has emerged as a prime growth hub, recording 7.09 percent GDP growth in 2024 and attracting 17.6 million international visitors. Authorities are targeting 22 million international arrivals in 2025, a goal that underscores both the strength of its economy and the resilience of its tourism sector. This growth is fueling demand for extended-stay options among relocating executives, corporate travelers, and families. In Hanoi, the serviced apartment market is booming. A recent Savills report revealed that occupancy hit 86 percent in the first quarter of 2025, a four-percent rise from the year before, while rental rates climbed five percent year-on-year. PARKROYAL Serviced Suites Hanoi aims to capture this demand with 126 units overlooking West Lake, each designed for flexibility and modern comfort.
Expertise in the long stay market
PPHG has long been a leader in shaping long-stay hospitality across Asia-Pacific. Its PARKROYAL Serviced Suites brand has become a trusted option in Singapore, Kuala Lumpur, Jakarta, and Bangkok, catering to executives, relocating families, and leisure travelers on extended stays. The Hanoi property extends this legacy with a strong focus on technology, lifestyle, and sustainability. Features include smart in-room systems, digital concierge services, and fully equipped kitchenettes. Social spaces are designed to foster community, while eco-friendly initiatives such as energy efficiency and sustainable sourcing reflect growing demand for responsible travel choices.
All units in the PARKROYAL Serviced Suites Hanoi are furnished to provide guests with a sense of homely settings.
Image Credit: Pan Pacific
Lifestyle and leisure at West Lake
Guests at PARKROYAL Serviced Suites Hanoi can expect more than just a room. The property includes an indoor pool and jacuzzi with panoramic lake views, a dedicated children’s pool, fitness and wellness facilities, and steam rooms for relaxation. Dining options include Cilantro, a contemporary bistro offering both local and international flavors, and Garden Café, an al fresco venue by the pool. With meeting rooms and banquet facilities, the suites also appeal to business travelers seeking a blend of work and lifestyle in the heart of the Vietnamese capital.
Future ready strategy
The opening of PARKROYAL Serviced Suites Hanoi reflects PPHG’s Version 2.0 strategy, designed to align with shifting traveler expectations and capitalize on the growing long-stay market. Industry forecasts are promising. Research projects that the Asia Pacific serviced apartment sector will grow at a compound annual rate of 14.4 percent between 2025 and 2030, with revenues expected to exceed USD 57.9 billion by the end of the decade. This positions PPHG strongly as it invests in sustainable, tech-enabled, and community-driven models that resonate with today’s global travelers. By combining residential comforts with premium hotel services, the group is setting new standards for long-stay accommodation in Southeast Asia.
The launch of PARKROYAL Serviced Suites Hanoi marks not only an expansion of PPHG’s regional footprint but also a redefinition of what long-stay living can offer in a fast-growing economy like Vietnam. With rising demand for flexible living spaces and enhanced lifestyle experiences, the group is well positioned to shape the next era of hospitality across the region. Its emphasis on sustainability, technology, and community will likely influence how hotels and serviced apartments evolve, ensuring long-stay guests find more than accommodation—they find a home that matches their lifestyle and aspirations.
For the latest on new hospitality properties debuting in Asia, keep on logging to Bangkok Hotel News.
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