Key points
- KROMO Bangkok, developed in partnership with Japan’s renowned Daiwa House Industry Company Limited, is expected to become a landmark property on Sukhumvit Road and a strong driver of global awareness for SCX.
- Located on Sukhumvit Soi 29, the hotel offers prime access to the Phrom Phong BTS station and is just minutes away from key attractions such as the EM District’s Emsphere, Queen Sirikit National Convention Center, and Terminal 21.
- It represents a gateway into a new era for SCX and a fresh landmark in the city’s luxury hospitality scene.
Bangkok Hotel News: SCX enters the hotel market with bold ambitions
SCX Corporation, a subsidiary of SC Asset, has officially stepped into Thailand’s hotel sector with the launch of KROMO Bangkok, Curio Collection by Hilton. Scheduled to open on September 24, 2025, this new lifestyle property will serve as the flagship Curio Collection hotel in Southeast Asia and mark SCX’s strongest move yet into hospitality. The company has set a clear target of expanding its portfolio to more than 2,000 hotel rooms across Thailand within the next five years. This Bangkok Hotel News report shows that SCX is looking beyond just property development and is into the strategy of creating long-term recurring income streams through premium hotels.
SCX Corporation teams up with Hilton and Daiwa House to launch a landmark lifestyle hotel in Sukhumvit with over 2.8 billion baht invested.
Image Credit: SCX Corporation
Ambitious revenue goals and nationwide expansion
Rachot Nantakwang, CEO of SCX Corporation, shared that the company aims to generate 58% of its recurring income from the hotel business by 2029. To achieve this, SCX Hospitality will grow its presence in Bangkok, Pattaya, Phuket, and Samui, aligning with Thailand’s ongoing tourism rebound. Instead of focusing solely on room count, the strategy centers on designing unique experiences tailored for upper-upscale travelers who want more than just a standard stay.
The company also hinted at the possibility of listing some hotels under hospitality REITs, strengthening its long-term financial positioning while boosting international brand recognition. KROMO Bangkok, developed in partnership with Japan’s renowned Daiwa House Industry Company Limited, is expected to become a landmark property on Sukhumvit Road and a strong driver of global awareness for SCX.
A 2.8 billion baht project celebrating Bangkok’s culture
The new property comes with an investment of over 2.8 billion baht and will feature a striking 28-story building with 306 rooms. The concept is built around “The Cabinet of Wonders”, weaving in the narrative of Bangkok’s famed Nine Gems, or Manee Nopparat. Each design element has been carefully curated to reflect cultural richness while delivering a modern lifestyle experience. Located on Sukhumvit Soi 29, the hotel offers prime access to the Phrom Phong BTS station and is just minutes away from key attractions such as the EM District’s Emsphere, Queen Sirikit National Convention Center, and Terminal 21.
Rachot Nantakwang, CEO of SCX Corporation
Image Credit: SCX Corporation
This positioning allows KROMO Bangkok to appeal to guests who prioritize cultural immersion and memorable experiences over price, setting it apart from traditional premium hotels in the area.
Hilton management and special launch offers
The hotel will be managed by Hilton, ensuring guests receive internationally recognized service standards. Hilton’s award-winning hospitality culture and commitment to innovation are expected to further enhance KROMO Bangkok’s reputation as a standout destination.
Reservations are already open, with introductory rates starting from THB 5,200++ per night. Hilton Honors members booking during the launch phase can also collect up to 5,000 bonus points, making early stays particularly attractive. Bookings can be made until February 24, 2026, either through the hotel’s official channels or by contacting the dedicated reservations hotline.
A bold new chapter for SCX
With the unveiling of KROMO Bangkok, SCX is making a strong statement about its vision for the future. By combining local culture, international hospitality standards, and premium lifestyle concepts, the company is positioning itself as a serious player in Thailand’s competitive hotel market. The move not only adds value to Thailand’s growing tourism industry but also lays the foundation for SCX to become a hospitality leader in Asia. Guests and industry observers alike are eagerly awaiting the September 2025 opening, which could reshape the upper-upscale segment in Bangkok. This project is more than just a hotel; it represents a gateway into a new era for SCX and a fresh landmark in the city’s luxury hospitality scene.
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