Key points
- In a major boost to Bangkok’s evolving hospitality landscape, global lifestyle hotel collective Ennismore and Thailand’s leading retail and hospitality powerhouse The Platinum Group have officially signed a deal to bring the vibrant Mama Shelter brand to the city.
- This Bangkok Hotel News report confirms that Mama Shelter Bangkok Platinum will span a massive 578 rooms across 47 floors and will be housed within the city’s exciting new mixed-use development, The Platinum Square.
- With the Chidlom and Siam BTS Skytrain stations within walking distance, and the upcoming MRT Orange Line due by 2030, the property will be seamlessly connected to the rest of Bangkok.
Bangkok Hotel News: A Playful Parisian Brand Eyes the Thai Capital
In a major boost to Bangkok’s evolving hospitality landscape, global lifestyle hotel collective Ennismore and Thailand’s leading retail and hospitality powerhouse The Platinum Group have officially signed a deal to bring the vibrant Mama Shelter brand to the city. The new Mama Shelter Bangkok Platinum will open its doors in 2029, marking the brand’s first foray into Thailand and Southeast Asia.
The Mama Shelter Bangkok Hotel set to open at the Platinum Square Pratunam in early 2029.
Image Credit: Ennismore
Mama Shelter, originally founded in 2008 by French hospitality icon Serge Trigano and his sons Jérémie and Benjamin, has built a reputation worldwide for its playful, inclusive, and design-forward approach to hospitality. From graffiti-adorned ceilings to cheeky décor elements and welcoming spaces buzzing with locals and tourists alike, the brand is set to shake up Bangkok’s hotel scene. This Bangkok Hotel News report confirms that Mama Shelter Bangkok Platinum will span a massive 578 rooms across 47 floors and will be housed within the city’s exciting new mixed-use development, The Platinum Square.
More Than a Hotel a Vibrant Social Playground
Mama Shelter isn’t just about a bed to sleep in—it’s a social hub for mingling, entertainment, and creative expression. Guests can expect a unique and immersive experience from the moment they arrive. Signature features will include quirky cartoon-mask lampshades in rooms, vibrant graphic carpets, foosball tables, karaoke booths, and rooftop spaces perfect for sipping cocktails under the city skyline.
The hotel’s Podium Floor will become a lively core for guests and locals alike. From hearty homemade meals in the all-day restaurant to signature drinks at the pool bar and sports bar, every corner offers an opportunity to connect. Mama Play will bring back childhood nostalgia with an arcade, while Mama Nights will feature DJs, live music, and brunch parties. Over 300 sqm of meeting space and 210 sqm of private dining area will cater to business travelers and private gatherings.
Strategic Location with Urban Access and Retail Synergy
Mama Shelter Bangkok Platinum will be situated in the heart of Pratunam within the 48-story Platinum Square development, which also houses a four-floor fashion-forward shopping mall. This retail component, dubbed the “Spectrum of Fashion,” promises to blend global brands with local Thai designers, making it a must-visit for fashionistas. With the Chidlom and Siam BTS Skytrain stations within walking distance, and the upcoming MRT Orange Line due by 2030, the property will be seamlessly connected to the rest of Bangkok.
Bangkok’s Allure Meets Mama’s Global Appeal
According to Cedric Gobilliard, Brand COO of Mama Shelter at Ennismore, “Bangkok is a city of vibrant contrasts, deeply traditional yet endlessly surprising. We’re thrilled to bring Mama Shelter to this incredible city, where every street corner bursts with life.” Surachai Chotjurangkool, Chairman of the Executive Committee of The Platinum Group, added that the hotel will cater to both locals and international travelers, offering “a hospitality experience that’s energetic, youthful, and unforgettable.”
Ennismore—now majority-owned by Accor—brings a diverse portfolio of brands like SO/, The Hoxton, and Mondrian. The joint venture’s emphasis on design, community, and immersive hospitality will further enhance the Mama Shelter experience in Bangkok. The signing ceremony for this venture, held at Novotel Bangkok Platinum Pratunam, was attended by VIPs and executives from both companies, including Serge Trigano himself.
An Urban Refuge for the Bold and the Curious
With Mama Shelter’s expansion into Bangkok, the city will gain more than just another hotel. It will gain a space where travelers and locals can laugh, dance, eat, and feel part of something original and alive. From Bangkok’s dizzying food scene to its spiritual temples and chaotic charm, Mama Shelter plans to reflect the city’s soul in every detail—from graffitied corridors to rooftop celebrations.
This new hospitality concept is likely to attract creative minds, families, solo adventurers, and nightlife lovers in search of something beyond the ordinary. With an opening scheduled for 2029, anticipation is already building for what promises to be one of the most talked-about hospitality debuts in the region.
Mama Shelter Bangkok Platinum will offer an unforgettable fusion of affordability, design, and community that redefines what a modern hotel stay should look like. With a powerhouse partnership behind it, a prime location, and a daring design philosophy, the hotel is expected to become a cultural icon in Bangkok.
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